For most ecommerce retailers, one of the first steps to a successful launch is choosing the right shopping cart platform to host your store. If you’ve started this search already, you’ve likely seen a lot of options out there that may work for you. The myriad of carts out there will generally advertise the same concepts: responsive themes, fast performance, search engine optimization, etc.
Ecommerce has grown very rapidly since it was introduced in the late 90s. Year after year, online retail grows in market share and more sellers want a piece of the action. Due to the ever-increasing demand of aspiring ecommerce merchants, there are more shopping carts to choose from than ever. How can someone new to the industry know which platform is right for their needs?